If the title caught your eye, we are pretty sure you have been curious about it or are trying real hard to kill someย lockdowntime. Either ways, you win! And no we arenโt mincing words toย judge your personality, the title speaks for itself. If you have managed toย build a personaย out of yourself or your company, congrats! You have officially arrived to theย brighter side of digital marketingย 2020! If you are clueless about what we are saying then read ahead!
We are very sure you might have noticed a lot ofย influencers/personalitiesย in your social media accounts โgoing liveโ Itโs not out of sheer boredom or coinincidence that people are going live during the lockdown. We can say for sure that most of these accounts will witness aย boost in the number of followers and engagement percentageย by the end of lockdown. Why you ask?ย Personal Branding.
We will paint a very relatable picture for an example. If you are going online to check up referrals for a particular business, whats the first thing you open? Google,right? Millions of people rely on Googleโs reputation of providing credible data.This, my friend, is calledย Personal Branding.ย 82%ย of investors prefer on aย brand with strong reputationย before making investment decisions. With the recent boom in digital marketing, personal branding is growing at exponential rates withย 87%ย of company executives choosingย online reputation managementย as one of their highest strategy risks.
What do I get out of Personal Branding?
Itโs quite simple actually. Close toย 76%ย of the businesses assume that their online reputation is above average without even giving it a basic audit andย 97%ย of your potential customers andย 53%ย of decision makers read online reviews before they decide whether to associate or not with your brand. Aย 40%ย loss in revenue is reported by business with poor Personal branding.
Building your personal brandย takes time, planning, creativity and consistency. With the right type of perosnal branding you canย increase sales percentageย by 23. A good personal brand creates a strong organisational culture within your company which leads to your company employees acting as indirectย brand ambassadorsย of your enterprise. In addition to this a majority of factors such asย content strategy and strong digital marketingย are key in creating a strong personal brand
Referenceshttps://www.entrepreneur.com/article/280371https://www.slideshare.net/AaronYoung86/online-reputation-management-statistics-2019-digitalox-ltdhttps://venngage.com/blog/branding-statistics/
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